Ours Privacy Review: Our Experience After 1+ Year of Use

Healthcare marketers have a tracking problem.

Google Ads, Meta, GA4 and the rest of the marketing stack need conversion data to work well. At the same time, healthcare organizations have to be extremely careful about what patient information gets passed to those platforms.

We started using Ours Privacy in March 2025 for a large, multi-location dental group to solve exactly that problem.

Since then, we’ve used it to route conversion events to Google Ads, Meta, TikTok, Microsoft Ads and GA4, manage dozens of location-specific events, run tracking through a first-party domain, and monitor traffic quality.

More importantly, we’ve used it long enough to answer the questions that actually matter if you’re considering it: How difficult is it to implement? Does tracking get better or worse? What happens to existing campaigns when you migrate? How much maintenance does it require? Is support any good? And is it worth what it costs?

Below, I’ll walk through our experience with each of those points, then cover the newer Ours Privacy features we haven’t used yet but that are still worth knowing about.

Disclosure: Growdent has no commercial relationship with Ours Privacy. There is no referral agreement or affiliate revenue involved in this review. We use the platform while managing client accounts.

Ours Privacy review: the short version

We’ve had a very good experience with Ours Privacy.

Setup was straightforward, the platform takes very little time to maintain, support has consistently been excellent, and we saw better conversion attribution after implementing it.

It has also been seamless. This is important because a tracking platform is one of those products I generally don’t want to spend much time thinking about once it is set up.

Our main reservation is cost for smaller practices. Ours Privacy is custom quoted, and for a practice with a small marketing budget, adding another four-figure monthly expense can be difficult to justify.

For a larger practice or dental group spending seriously on paid acquisition, the calculation is very different.

Area	Our experience
Implementation	Straightforward
Ease of use	Very good
Maintenance	Minimal
Paid media integrations	Excellent
Conversion attribution	Improved
First-party tracking	Worth setting up
Support	5/5
Pricing	Competitive for the category
Best fit	Groups, DSOs and practices with meaningful paid media spend
Main consideration	Cost for very small practices

What is Ours Privacy?

At its core, Ours Privacy is a healthcare customer data platform.

The basic idea is simple: rather than letting every advertising and analytics platform collect whatever it can directly from the website, Ours sits as a layer in between.

Your website sends data to Ours. You decide which events and fields are allowed to move further. Ours can then send approved (and hashed) data to platforms such as Google Ads, Meta or GA4 while controlling what actually leaves the system.

That matters in healthcare because the standard tracking setup you might use for a restaurant, contractor or ecommerce store doesn’t translate neatly to a HIPAA-regulated environment.

Ours supports HIPAA-compliant tracking through a signed BAA, SOC 2 Type II certification, US-based data hosting, and a policy of not using customer data to train AI models.

Why we started using Ours Privacy

We moved to Ours Privacy in March 2025.

Part of the reason was the tightening of restrictions around healthcare advertising, particularly on Meta. Part of it was simply us looking at where healthcare tracking was going and deciding it made more sense to improve the setup proactively.

We manage paid acquisition for the client, so turning off meaningful conversion tracking was not a particularly attractive solution.

Ours Privacy gave us a way to keep sharing conversion data while having much tighter control over how the underlying website data was handled and shared.

What we actually use Ours Privacy for

Our main use of Ours Privacy is still tracking and data routing.

In the accounts we manage, we currently use it for:

• Google Ads conversion tracking
• Meta conversion tracking
• TikTok
• Microsoft Ads
• GA4
• location-specific appointment events
• custom first-party tracking
• visitor analytics
• bot traffic monitoring

Our production account currently has one main web source feeding more than 50 allowed events into multiple downstream destinations.

Data comes in from the website. Ours processes it. Approved events go out to the platforms that need them.

That’s basically the system.

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Setting up Ours Privacy

The implementation was fairly seamless. Ours handled the initial installation through our Google Tag Manager environment and configured the main destinations across the paid channels and analytics.

We then took care of the events and triggers specific to the client.

That division made sense.

They handled the underlying Ours setup. We handled the marketing logic because we’re the ones who know which conversions matter, how the funnels work and how we want different locations or campaigns measured.

Ours still supports Google Tag Manager as an implementation option. It also now has its own native tag manager, which the company recommends for tighter integration with the rest of the platform.

Adding a new conversion event

Once everything is installed, creating new events is quick.

Our normal process is:

1. Create the trigger in Google Tag Manager.
2. Create the corresponding Ours Privacy tag.
3. Create the event in Ours Privacy and map it to whichever destination needs it.
4. Publish it.

That literally takes minutes.

For a dental group, we might have separate appointment events for different practices, which can then be mapped individually inside the destination.

If you already know your way around GTM or ad-platform conversion setups, Ours is easy to understand.

The mental model is very similar. You have events, destinations, mappings and a publishing process.

All of the above meant there wasn’t much of a learning curve for us.

What happens to your campaigns when you migrate?

This was one of the areas I was most interested in before we switched.

If you’ve spent years building Google Ads or Meta campaigns around existing conversion actions, the last thing you want is to improve compliance and destroy campaign performance in the process.

When we migrated, we also had to recreate campaigns across some of the channels, because the new optimization goal could not just be swapped into the existing setup.

The good news is that the disruption was short.

We saw a few days of uneven performance, but the campaigns generally got back into gear in less than a week.

I wouldn’t take that as a promise that every account will behave the same way. A campaign getting ten conversions a month is going to relearn differently from one getting hundreds.

But I also wouldn’t assume that moving to a new tracking setup means sacrificing months of campaign performance – that was not our experience.

How much work does Ours Privacy take to maintain?

Very little.

This is probably the part I appreciate most.

On a normal month, we’ll:

• check that the important events are still triggering properly;
• add a new event if the client needs one;
• look at visitor and bot activity;
• otherwise leave it alone.

That’s really it.

Most months we’re talking about minutes, not hours. That has been consistent throughout our time using it.

From our side as an agency, this matters quite a bit.

A tracking product can be technically excellent and still become a pain if the PPC team needs to babysit it constantly. Ours hasn’t been like that.

Has Ours Privacy improved our conversion tracking?

Yes.

We saw better conversion attribution across paid media after implementing Ours Privacy.

I don’t want to attach an arbitrary percentage to that because it depends on setup and conversion volume.

But directionally, we have had a clearer picture of what is driving conversions.

We also haven’t found ourselves sacrificing anything important elsewhere.

Call tracking attribution still works. Offline conversion workflows still work. We haven’t had some major cross-device attribution problem appear because Ours sits in the middle.

For us, the change was positive.

Custom domain tracking

We also use a custom tracking domain.

Instead of relying only on a generic third-party tracking endpoint, Ours can be configured to collect data through a domain associated with the organization itself.

Ours positions this around stronger first-party data collection, better session correlation and fewer problems with tracking prevention.

Visitor analytics and bot monitoring

We still use our normal reporting stack for the bulk of client reporting, but we do look at the analytics inside Ours.

The Visitor Analytics section gives a quick view of traffic and event growth as well.

Bot analytics can also be very useful for identifying suspicious activity and zeroing in on the source.

If traffic suddenly jumps, lead quality changes or event volume looks strange, this gives us another place to check what is actually happening.

Ours Privacy integrations

Our own setup routes data to seven destinations, but ours supports a lot more destinations.

The account interface includes integrations for platforms such as Google Ads, Meta, Pinterest, LinkedIn, Google Campaign Manager, CRMs and other advertising systems.

The platforms we’ve used have worked reliably, but I obviously can’t tell you that every integration shown in the interface works perfectly because we haven’t used all of them.

Ours also supports browser SDKs, mobile SDKs and server-side ingestion, so it isn’t limited to websites installed through GTM.

The newer Ours Privacy features

This is the area where Ours Privacy has changed most since we first implemented it.

The platform now goes well beyond sending compliant conversion events to advertising platforms.

Its current product lineup includes a native Tag Manager, analytics and attribution, A/B testing, session replay, heatmaps, consent management, audience building, maps, translations, embedded video, short links and a web scanner.

We haven’t used all of these in production, but I do think they’re worth covering because they change what Ours Privacy has become.

Ours Privacy Tag Manager

Ours now has its own Tag Manager.

If you’ve used Google Tag Manager, the basic concepts are exactly what you would expect: tags, triggers, variables, a data layer, previewing and version publishing.

In fact, the interface and documentation are intentionally familiar.

Ours uses the standard dataLayer format as well, so companies already using GTM don’t necessarily need to rethink the entire structure of their tracking implementation when migrating.

The bigger difference is where the tag management sits.

Ours describes its Tag Manager as sending the data through Ours infrastructure first, where its privacy controls can be applied before information is sent to third parties.

Analytics and attribution

Ours is also moving further into analytics.

They now offer web analytics, channel attribution, campaign analysis and audience-level reporting as products built on top of the same event and visitor data already flowing through the CDP.

We currently use Ours analytics mostly for quick traffic checks and bot analysis, not as a GA4 or Looker Studio replacement.

But I can see the value for healthcare organizations trying to reduce the number of separate analytics products sitting on the website.

A/B testing and personalization

This is one of the newer features I find more interesting.

Ours launched integrated A/B testing and personalization in 2026.

You can split traffic between variants, target tests at particular audiences and measure the probability of one variant outperforming another using Bayesian analysis. Experiments can also connect directly with the platform’s heatmaps and session replay.

We haven’t run an Ours experiment in production yet, so I can’t tell you whether I prefer the testing workflow or statistical reporting to a dedicated experimentation platform. We’ve done a lot of A/B testing ourselves, including through our Facebook Testing Method, so this is a feature we’re particularly interested in testing properly.

For a healthcare marketer, the alternative can be stacking yet another tool onto the website, then working out what that tool collects and how it fits into the compliance setup.

If the testing layer already sits on the same controlled data infrastructure as the rest of your marketing tracking, that potentially removes quite a bit of complexity.

For us specifically, I’d be interested in testing it on dental landing pages where we’re comparing things such as offers, layouts, forms or calls to action.

Heatmaps

Ours now has native heatmaps for clicks, scrolling and mouse movement.

It also supports filtering by audience, so you could, for example, compare how paid visitors behave against organic visitors or how mobile behavior differs from desktop.

This is another feature we haven’t used for a live CRO project yet.

The use case is obvious, though.

For dental marketing, we spend a lot of time asking questions like:

• Are people reaching the financing section?
• Do they interact with the before-and-after gallery?
• Are they missing the appointment CTA?
• Does mobile traffic stop before the form?

A heatmap can help answer those questions.

The interesting part here isn’t that Ours added heatmaps.

It’s that the heatmaps live within the same healthcare-focused data environment as the rest of the platform.

Session replay

Session Replay follows the same logic.

It records how visitors interact with the website so you can go back and watch a session, see clicks and navigation patterns, and investigate where someone got stuck.

Ours connects replay data with the rest of the event stream, so a marketer can move from an event or behavior into the corresponding visitor session rather than maintaining a completely separate recording system.

Consent management

Ours also has its own consent management platform.

The interface includes consent categories, geolocation-based rules and script blocking.

This means organizations can potentially manage the consent layer and the underlying marketing data within the same system instead of combining Ours with another CMP.

On the current pricing structure, integrated consent management is available on the higher Enterprise tiers rather than Essential or Core, but I believe they can be added to any plan as paid add-ons.

We haven’t deployed the Ours CMP ourselves, so I can’t review the day-to-day management or compare it with platforms such as OneTrust, Cookiebot or similar tools.

Audience Builder

Audience Builder is another logical extension of the CDP.

Because Ours already has first-party visitor and event data, audiences can be built from that data and then used elsewhere in the platform or exported downstream. The current documentation describes audience creation and daily syncing as one of the ways to act on the first-party data being collected.

For a large dental group, I could see this becoming useful for things such as:

• visitors interested in specific treatments;
• high-intent visitors who didn’t convert;
• people visiting particular location pages;
• audiences based on traffic source or campaign.

Whether that translates into meaningful advertising gains is something I’d want to test before making a stronger claim.

Embedded maps

Ours also offers HIPAA-compliant embeddable maps.

This one is less central to why we use Ours Privacy, but I can see the use case for larger healthcare organizations.

A DSO or medical group with dozens of locations could use interactive maps without adding yet another external widget and another potential source of tracking or privacy concerns.

Support: 5/5 from us

Support has been excellent.

When we first implemented Ours, we had a dedicated contact and a shared Slack channel.

They later moved support to a general email address.

I’ll admit I was a little worried when that happened.

Usually when software companies replace direct access with a catch-all support inbox, you know what comes next.

In this case, basically nothing changed.

We’ve contacted them a number of times since and responses have still been quick, knowledgeable and useful.

I have no complaints here. Five out of five.

How much does Ours Privacy cost?

Pricing is custom and is based on a combination of monthly tracked users, the integrations you need and support.

The current plans are:

Plan	Monthly tracked users	General positioning
Essential	Up to 50,000	Startups, single locations and smaller clinics
Core	Up to 200,000	Medium-sized healthcare organizations running digital marketing
Enterprise	Up to 1 million	Large health systems, MSOs, DSOs and national organizations
Enterprise+	Above 1 million	Very large implementations

The plans also differ in features.

Analytics, A/B testing, session replay and heatmaps start at Core.

Integrated consent management, maps and Audience Builder are currently Enterprise features.

What should you actually expect to pay?

From our experience, I would expect a small-to-medium organization to be somewhere in the low to mid four figures per month, depending on traffic, number of locations and what you need.

Before deciding, we compared Ours Privacy against other options and found it competitively priced.

Who is Ours Privacy best for?

From our perspective, Ours Privacy makes the most sense for:

• DSOs and multi-location dental groups;
• larger independent dental practices;
• practices spending meaningfully on Google Ads or Meta;
• implant, cosmetic and orthodontic practices where paid acquisition is important;
• healthcare organizations with more sophisticated analytics and conversion tracking requirements;
• agencies managing larger healthcare accounts.

The more important your digital acquisition becomes, the easier the cost is to justify.

For a tiny practice with low traffic and a very small ad budget, I would look carefully at the economics.

For a larger dental organization where paid acquisition is producing hundreds or thousands of patient enquiries, having reliable conversion data while controlling what reaches third-party platforms becomes much more important.

Would we recommend Ours Privacy?

Yes.

For the use case we bought it for, it has worked very well.

The initial setup was easy.

The ongoing maintenance is almost nonexistent.

Adding events takes minutes.

Tracking improved in our experience.

The custom domain has been worthwhile.

Support has been excellent.

And we haven’t had billing surprises.

That’s basically what I want from this type of product.

The platform is also becoming more interesting now that Ours is bringing analytics, experimentation, heatmaps, replay, consent and tag management into the same environment.

Frequently asked questions