Orthodontic Marketing Agency
Orthodontic marketing experts.
Growdent helps orthodontists attract more patients through paid ads, SEO, AEO, websites, landing pages, creative, and tracking. We build the strategy around the way parents and adults research braces, Invisalign, financing, providers, and the consultation process.
5.0
Rating on Clutch.co
HIPAA
Compliant by design
100%
Focused on dental
In-house
No outsourced work
marketing services for orthodontists
The channels we use
to grow your ortho practice.
We use the channels that make sense for your practice, from ads and landing pages to websites, SEO, AEO, tracking, and conversion work.
Ads
We run high-performing campaigns across Google, Meta, Bing, and TikTok to bring new patients to your practice, not just clicks.
Website design
We design websites and landing pages that match your tone, build trust, and make it easier for patients to book.
SEO and AI
We help your practice show up when patients search, compare options, or ask questions in Google, AI tools, and other search platforms.
Analytics
We set up tracking across calls, forms, website actions, and booked appointments so you can see what is working.
GROWTH PRIORITIES
We build campaigns around the patients you want more of.
Most orthodontic marketing problems are not just traffic problems. They usually come from weak positioning, poor lead quality, unclear tracking, slow follow-up, or a website that does not convert.
INVISALIGN
Invisalign
For patients comparing options, timelines, and convenience.
braces
Braces
For patients and parents comparing teeth straightening.
surgical
Surgical orthodontics
For complex cases that need education and confidence.
growth challenges
The problems we
help solve.
Most dental marketing problems are not just traffic problems. They usually come from weak positioning, poor lead quality, unclear tracking, slow follow-up, or a website that does not convert.
Empty schedule
Your team has capacity, but the right patients are not booking consistently.
Leads that do not book
You get inquiries, but too few turn into real appointments.
Too reliant on referrals
Referrals are valuable, but they are not a predictable growth system.
Growth across locations
Multiple locations need a coordinated plan, not scattered campaigns.
Unclear marketing ROI
You are spending money, but can't clearly see what leads to bookings.
Inconsistent strategy
Growth depends on scattered tactics instead of a clear strategy.
Client Results
Helping Swish Dental grow Invisalign across 23 locations.
We helped Swish Dental build and promote Invisalign campaigns across its growing network of studios, combining paid media, creative, landing page strategy, and ongoing testing to turn treatment demand into consultations.
"
"Communication is fast, they are proactive, and it genuinely feels like we are working as one team. Growdent has taken a lot off our plate when it comes to marketing."
Brittany Vint,
Swish Dental
Swish Dental
How it Works
How we approach marketing for orthodontic practices.
We start with the growth problem, not a predetermined list of channels. Then we build the acquisition and conversion system around the patients the practice wants more of.
01
Define the growth priorities
We review treatments, providers, locations, capacity, current marketing, website, tracking, and the patient types the practice wants more of.
02
Map demand and patient behavior
We assess local search demand, social opportunities, competition, patient questions, and the points that influence the decision to book.
03
Build the acquisition and booking path
We connect the right channels with focused pages, calls, forms, booking actions, creative, and tracking.
04
Optimize patient quality
We use search terms, creative performance, lead feedback, booked appointments, and downstream outcomes to decide what should scale.
05
Scale what proves itself
We move budget toward the channels, treatments, locations, and creative producing the strongest patient opportunities.
Free Ortho marketing audit
Want us to review your orthodontic practice's marketing?
We will review how patients currently find the practice, what happens after they inquire, and where the strongest growth opportunities are for orthodontic practices.
The audit covers
Treatment and location demand
Current campaigns and local visibility
Website and consultation path
Lead quality and follow up
The first changes we would make
Why orthodontic practices marketing
Why orthodontic practices need a different marketing approach.
Marketing for orthodontic practices works best when the strategy reflects how patients choose care, what the practice has capacity for, and what needs to happen after an inquiry becomes a real appointment.
01
Build demand for the treatments you want to grow
The strategy can support braces, Invisalign, early orthodontics, retainers, or other priorities instead of treating every inquiry as equal.
02
Measure the consultation funnel
Lead volume alone is not enough. Contact rate, booked consultations, attendance, case acceptance, and the points where prospective patients are lost all matter.
03
Take marketing work off the practice team
Keep the team involved in patient feedback and priorities without asking them to manage campaigns, pages, creative, and reporting.
Team
We are a small team
that owns the work.
Growdent is a focused team of strategists, PPC experts, SEO specialists, and creatives who work directly on your account.
Art Zabalov
Strategist, CEO
Strategy, positioning, and patient acquisition.
Jake Wieczorek
PPC lead
Paid strategy, analytics, and testing.
Alexa Vascautan
PPC specialist
Paid advertising and campaign management.
Alina Mulear
Graphic designer
Creative, websites, and patient-facing design.
hipaa compliance
HIPAA compliance stays part of the strategy.
Dental marketing has to be careful with patient data, tracking, reporting, and communication, so we structure campaigns with HIPAA requirements and healthcare privacy standards in mind.
HIPAA-certified team
Our specialists complete yearly HIPAA certification for marketing and sensitive data handling.
BAA available when needed
When needed, we can sign a Business Associate Agreement with clients.
Privacy-aware reporting
We structure reporting to avoid unnecessary exposure of sensitive patient information.
Not doing marketing yet? Schedule a Growth Session to review the opportunity in your market.
We’ll review your current marketing.
We’ll discuss your goals and capacity.
We’ll identify the biggest growth opportunities.
We’ll explain what we would do first.
We’ll tell you if we are the right fit.
FAQ
Questions practices ask about orthodontic marketing.
- Do you market both braces and Invisalign?
Yes. We can run separate strategies when the audiences, economics, or booking paths differ, while still managing them as one orthodontic growth plan.
- Can you help increase orthodontic consultations?
Yes. We work across acquisition, landing pages, tracking, and the booking path so the focus stays on consultations rather than raw lead volume.
- Do you work with multi location orthodontic groups?
Yes. Campaigns, budgets, local visibility, and reporting can be structured around individual offices while strategy stays centralized.
- Which channels work best for orthodontists?
Google Ads is often strong for active demand, while Meta and other social platforms can create demand. SEO and AEO support longer term visibility.
- How much should an orthodontic practice spend on marketing?
The right budget depends on location, competition, treatment priorities, consultation capacity, and growth goals. We recommend budgets after reviewing the opportunity.
- Can you help with landing pages and the website?
Yes. We can improve existing pages, build dedicated landing pages, or redesign the wider site when it is limiting patient growth.
- Do you track booked consultations?
Where the practice systems allow it, yes. We prefer to connect campaigns with calls, forms, booked consultations, and downstream feedback.
- Can you help with creative?
Yes. Creative production and testing can be included as part of the wider marketing strategy.
- Do you work with treatment coordinators?
Yes. We often use feedback from the front desk or treatment coordinator to understand lead quality, follow up, consultation attendance, and common objections.
- What makes Growdent different from a larger agency?
You work with a small in-house team that stays involved in the strategy and execution. We communicate quickly, connect the channels, and focus on patient acquisition rather than selling disconnected marketing activity.