About | Dental Marketing Agency

About Growdent.

The story

We built the dental marketing agency we wanted our clients to have.

Growdent is a dental marketing agency founded in 2021 by Art Zabalov and the team behind Art Does Ads. We specialize in helping dental practices, orthodontists, and multi-location dental groups grow through paid media, SEO, AEO, websites, conversion optimization, analytics, and patient acquisition strategy.

Growdent is a Google Partner, and our team brings more than a decade of experience in performance marketing and digital growth. We work primarily with dental practices and groups in the United States, while also supporting clients in other English-speaking markets. For U.S. dental practices, we build marketing and tracking systems with HIPAA requirements in mind, including privacy-conscious analytics, call tracking, and advertising infrastructure.

Before Growdent was established, the team had spent years managing performance marketing for companies including Microsoft, Amway, ARX Fit, and Atira. Over time, an increasing share of our work came from dental practices, where paid advertising frequently expanded into website development, landing pages, SEO, tracking, and broader growth strategy.

One of the early turning points was our work with Swish Dental. We began working with Swish when the group had 10 studios and continued supporting its growth to 23 locations across Austin, Houston, and San Antonio. During the partnership, Swish increased revenue by 57% and significantly expanded its presence across Texas.

Since then, Growdent has worked with independent practices and growing dental groups across paid media, websites, search visibility, analytics, and conversion strategy.

Across those engagements, we kept seeing the same problem: practices were often working with separate agencies and vendors for advertising, their website, SEO, and tracking, with nobody responsible for how those pieces worked together.

Growdent was built to solve that problem. Instead of separating marketing into disconnected channels, our team takes responsibility for the patient acquisition system as a whole, connecting paid media, search visibility, websites, tracking, and conversion around the growth of the practice.

the team

Meet the people behind Growdent.

We are a small team of strategists, paid media specialists, SEO specialists, designers, and developers. The people below are the same people working on client strategy and execution.

Art Zabalov

Strategist, Founder

13 years in performance marketing, spanning Microsoft, ARX Fit, Scape, and Swish Dental. Leads strategy, positioning, and patient acquisition at Growdent.

Jake Wieczorek

PPC Lead

5 years with the team across strategy, account management, and client growth. Helps keep campaigns, priorities, and execution aligned across complex accounts.

Iza Zabalov

SEO & AEO Specialist

Leads SEO and AEO strategy across Google, local search, and AI search. Focused on turning search visibility into meaningful patient demand.

Alexa Vascautan

PPC Specialist

Paid media specialist with experience at Publicis Media and Danone. Brings a strong foundation in media planning, buying, and campaign execution.

Alina Mulear

Graphic designer

Designer across static, video, landing pages, and websites. Known for high standards, strong visual judgment, and obsessive attention to detail.

HOW WE THINK

A few things we believe about good dental marketing.

Results come before channels

We are not here to sell a practice every service we provide. We start with what is most likely to move growth and expand from there when the results justify it.

Everything affects everything else

An ad does not stop working when someone clicks it. The website, offer, reviews, booking process, follow up, and front desk can all affect whether that click eventually becomes a patient.

Good marketing should be measurable

Leads matter, but they are not the finish line. Whenever the systems allow it, we want to understand what happens after the inquiry, including appointments, lead quality, and the outcomes that matter to the practice.

WHY GROWDENT

What makes Growdent different.

Built differently from the typical dental marketing setup.

One connected team

Ads, SEO, AEO, websites, landing pages, creative, tracking, and conversion work are handled together rather than spread across unrelated providers.

100% dental focused

We work with dental practices and groups, so the team spends its time solving problems around patient acquisition rather than learning a new industry with every account.

Small by design

We do not want hundreds of accounts passing through layers of account managers. Clients work closely with the people making the decisions and doing the work.

In house execution

The core work stays with our team rather than disappearing into an unknown network of outsourced providers.

HIPAA conscious from the start

Privacy affects advertising, tracking, forms, analytics, reporting, and technology choices. We consider those requirements when the marketing system is being built, not after it is already running.

No channel quotas

Sometimes the answer is more advertising. Sometimes it is fixing the website, tracking, SEO, or conversion process first. We recommend the work based on the problem.

partners

Credentials & technology

Growdent is a Google Partner and works with the technology behind modern dental marketing, including Meta, HighLevel, Ours Privacy, CallTrackingMetrics, Freshpaint, Webflow, and WordPress. We use these platforms across advertising, websites, tracking, privacy, analytics, and patient acquisition.