Dental PPC Agency

Dental PPC that turns clicks into booked patients.

Growdent plans and manages paid advertising for dental practices across search, social, video, and emerging ad platforms.

Schedule a Growth Session How it works

5.0

Rating on Clutch.co

HIPAA

Compliant by design

100%

Focused on dental

In-house

No outsourced work

Paid advertising services

Dental PPC services across search, social, and video.

We do not recommend every channel to every practice. We choose the platforms that fit the treatment, market, audience, creative requirements, budget, and available capacity.

Why paid advertising

Why PPC works for dental practices.

Paid advertising can help a practice capture patients already searching, create demand for treatments they have not considered yet, and reach new audiences across several platforms.

Reach patients at different stages

Search ads reach patients actively looking for a dentist or treatment. Social and video ads can introduce the practice earlier and create demand before the search begins.

Promote the treatments that need growth

Budgets can be focused around providers, treatments, offers, and locations with available capacity instead of promoting the entire practice equally.

Learn what actually gets appointments

With the right tracking and feedback from the practice, paid media gives us faster information about patient interest, lead quality, booking rates, and acquisition costs.

Common problems

Why dental advertising often produces clicks but not enough patients.

The platform is rarely the only problem. Performance depends on the strategy, creative, landing page, tracking, offer, and what happens after an inquiry reaches the practice.

The campaigns optimize for cheap leads

Low-cost inquiries can look good in a report while producing poor contact rates and few appointments. We evaluate lead quality, booked appointments, treatment value, and cost per useful patient opportunity.

The wrong channel is used for the goal

A platform may be popular but poorly suited to the treatment, audience, budget, or creative the practice can support. We choose channels based on the patient journey and test them in a practical order.

The creative stops improving

One small set of ads eventually loses attention, especially across Meta, TikTok, and YouTube. We constantly test new hooks, formats, messages, and visual concepts rather than relying on minor variations.

The landing page loses the patient

The ad creates interest, but the page is generic, slow, unclear, or difficult to book through. We improve or build treatment-specific pages that match the campaign and make the next step clear.

Tracking ends at the form or call

The practice knows how many leads arrived but not which campaigns produced appointments or revenue. We track the patient journey as far as the available systems and privacy requirements allow.

Want us to audit your advertising campaigns?

You will receive practical recommendations, not an automated scorecard filled with generic advice.

Claim a Free PPC Audit

Client Results

Six paid channels managed as one patient acquisition system.

Growdent helped Swish Dental expand from 10 studios to 23 while managing search, social, video, creative testing, landing pages, and HIPAA-conscious tracking across the wider strategy.

Read the Swish Dental Case Study

"

“With them, we have expanded beyond Google and Meta ads into channels like Bing, TikTok, Disney Ads, and Connected TV. They are constantly improving what works, so we are not guessing or wasting money.”

Brittany Vint,
Swish Dental

How it Works

How we manage dental PPC focused on booked patients.

We start with the practice goals and patient journey, then build the channels, creative, pages, and tracking needed to support them.

Choose the growth priorities

We review treatments, locations, provider capacity, patient value, current demand, and the outcomes the practice needs.

Select the right channels

We decide where search, social, video, local, or emerging placements have a clear role instead of launching every platform at once.

Build the campaigns and patient path

We create the strategy, targeting, ads, creative, landing pages, conversion actions, and reporting setup.

Learn from real patient activity

We review search terms, creative performance, lead quality, calls, forms, booking rates, and feedback from the practice.

Scale what proves itself

We move budget toward the channels, treatments, locations, and creative producing the strongest patient opportunities.

Free Dental PPC audit

Want us to review your paid advertising?

We will review your current campaigns, tracking, landing pages, creative, and patient journey to identify where budget is being wasted and what should be improved first.

Claim a Free PPC Audit

The audit covers

Channel and campaign structure

Targeting, keywords, and audiences

Creative and message fit

Landing pages and booking flow

Tracking and optimization priorities

what's included

What’s included in our dental PPC management

Channel and campaign strategy

Platform selection, budgets, treatment priorities, locations, audiences, offers, and campaign structure.

Campaign setup and management

Targeting, keywords, placements, bids, budgets, schedules, exclusions, and day-to-day account changes.

Ad copy and creative testing

Hooks, scripts, static ads, videos, formats, messages, and genuinely different concepts for testing.

Landing pages and conversion work

Treatment-specific pages, forms, phone actions, online booking, mobile usability, and patient trust.

Tracking and reporting

Calls, forms, booking actions, appointment feedback, dashboards, and decisions explained in plain language.

Direct communication and ongoing strategy

Regular communication with the people managing the work, plus recommendations on what to test, fix, or scale next.

Team

We are a small team
that owns the work.

Growdent is a focused team of strategists, PPC experts, SEO specialists, and creatives who work directly on your account.

Art Zabalov

Strategist, CEO

Strategy, positioning, and patient acquisition.

Jake Wieczorek

PPC lead

Paid strategy, analytics, and testing.

Alexa Vascautan

PPC specialist

Paid advertising and campaign management.

Alina Mulear

Graphic designer

Creative, websites, and patient-facing design.

hipaa compliance

HIPAA compliance stays part of the strategy.

Dental marketing has to be careful with patient data, tracking, reporting, and communication, so we structure campaigns with HIPAA requirements and healthcare privacy standards in mind.

HIPAA-certified team

Our specialists complete yearly HIPAA certification for marketing and sensitive data handling.

BAA available when needed

When needed, we can sign a Business Associate Agreement with clients.

Privacy-aware reporting

We structure reporting to avoid unnecessary exposure of sensitive patient information.

Not advertising yet? Schedule a Growth Session to review the opportunity in your market.

Schedule a Growth Session

We’ll review your current marketing.

We’ll discuss your goals and capacity.

We’ll identify the biggest growth opportunities.

We’ll explain what we would do first.

We’ll tell you if we are the right fit.

FAQ

Questions dentists ask about PPC.

What is a dental PPC agency?
A dental PPC agency manages paid advertising for dental practices across platforms such as Google, Meta, Microsoft, TikTok, YouTube, and Local Services Ads. The work can include strategy, campaigns, creative, landing pages, tracking, and optimization.
Which PPC platform is best for dentists?
It depends on the treatment, market, audience, budget, available creative, and whether the goal is to capture existing demand or create new demand. Google and Meta are common starting points, but they are not automatically the right answer for every practice.
How much should a dental practice spend on PPC?
The right amount depends on the market, treatments, locations, competition, and number of channels. We normally recommend budgets that are large enough to generate useful data without spreading the spend across too many campaigns. Our recommended minimum is $1,500/month/channel.
Will PPC bring booked patients or just leads?
Our focus is booked patients, but the campaign is only part of the process. Booking rates also depend on the offer, landing page, availability, phone handling, response time, financing, and follow-up from the practice.
How quickly can PPC generate results?
Campaigns can begin producing inquiries soon after launch. The first 30 to 90 days normally provide a more reliable view of patient quality, booking rates, acquisition costs, and what deserves more budget.
Do we need landing pages?
Not for every campaign, but dedicated treatment pages often improve relevance, patient confidence, measurement, and conversion. We use an existing page when it is strong enough and build or improve one when needed.
Do you create the ads?
Yes. We produce ad copy, static creative, videos, scripts, hooks, and testing concepts as part of the wider campaign strategy.
Can you work with our existing advertising accounts?
Yes. We can audit and improve existing accounts or build new campaigns when the current structure cannot support the strategy.
How do you track booked appointments?
We track calls, forms, booking actions, and other meaningful steps. Where systems and privacy requirements allow it, we also use appointment feedback to understand which campaigns produced valuable patient opportunities.
Are dental PPC campaigns HIPAA compliant?
Our team completes annual HIPAA certification, and we plan tracking, audiences, forms, reporting, and data flows with healthcare privacy requirements in mind. The final setup also depends on the platforms and systems used by the practice.

Services