Microsoft Ads for Dentists
Microsoft Ads that expand demand beyond Google.
We build and manage the campaigns, landing pages, tracking, and ongoing optimization needed to turn Bing searches into patient inquiries and appointments.
5.0
Rating on Clutch.co
HIPAA
Compliant by design
100%
Focused on dental
In-house
No outsourced work
Why Microsoft Ads
Why Microsoft Ads can add value for dental practices.
Microsoft Ads is usually an additional search channel rather than a replacement for Google. It can extend a proven paid-search strategy to more users, devices, and search placements.
01
Capture searches you are currently missing
Patients using Microsoft-powered search can see your practice even when competitors focus only on Google.
02
Extend proven Google Ads campaigns
Strong treatment, keyword, ad, and landing-page learnings can be adapted without rebuilding the strategy from zero.
03
Add incremental volume with separate control
The platform has its own budgets, bids, search terms, and performance data, so it can be scaled only when the results justify it.
Common problems
The most common reasons Microsoft Ads underperform.
The biggest mistake is treating Microsoft Ads as an automatic copy of Google Ads and then leaving it untouched.
The Google import is never reviewed
Imported settings, match types, audiences, assets, and goals may not behave the same way on another platform. We review and adapt the imported structure instead of assuming it is ready to run.
Budgets are spread across too many campaigns
Lower search volume can leave each campaign with too little data. We focus spend on the treatments and locations already showing the strongest search potential.
Search partners and queries are ignored
Traffic quality can vary across the network and actual search terms. We monitor queries, placements, and lead quality, then exclude weak traffic.
Conversion tracking does not match Google
The platform may optimize toward different actions or duplicated goals. We align tracking around calls, forms, booking actions, and appointment feedback.
No one evaluates incremental value
The account may duplicate patients already reached elsewhere without adding meaningful volume. We compare channel-level cost, lead quality, and booked appointments before increasing spend.
Want us to review your Microsoft Ads account?
You will receive practical recommendations, not an automated scorecard filled with Microsoft's default suggestions.
Claim a Free Microsoft Ads AuditClient Results
A marketing team that feels like part of your practice.
Growdent has supported Swish Dental across paid media, creative testing, landing pages, tracking, and multi-location growth as the group expanded from 10 studios to 23.
"
Communication is fast, they are proactive, and it genuinely feels like we are working as one team. Growdent has taken a lot off our plate when it comes to marketing.
Brittany Vint,
Swish Dental
Swish Dental
How it Works
How we run Microsoft Ads for your dental practice.
We use Microsoft Ads to add profitable search volume, not simply to create another account that needs management.
01
Confirm the search opportunity
We review existing Google results, treatment priorities, local demand, and whether the market is large enough to justify the channel.
02
Import and rebuild carefully
We adapt proven campaigns, keywords, ads, audiences, and tracking to Microsoft rather than accepting every imported setting.
03
Launch around the strongest treatments
We concentrate budget where search intent and patient value make the most sense.
04
Measure incremental patient value
We optimize search terms, bids, budgets, and landing pages based on lead quality and booked appointments.
free google ads audit
See whether Microsoft Ads can add patients without diluting your budget.
We will review your current search campaigns and market to estimate where Microsoft Ads may add useful volume.
The audit covers
Current Google Ads performance
Treatments and locations suited to expansion
Likely campaign structure
Tracking and patient privacy setup
The first campaigns we would create
what's included
What’s included in our dental Microsoft Ads management
01
Opportunity and account review
Assessment of existing search performance, treatment priorities, and likely incremental value.
02
Campaign import or custom build
Careful adaptation of Google campaigns or a new Microsoft-specific structure.
03
Keyword and search-term management
Ongoing query review, exclusions, match-type changes, and new keyword opportunities.
04
Ads, assets, and local information
Relevant treatment copy, phone numbers, locations, links, and Microsoft-supported assets.
05
Landing pages and conversion tracking
Treatment-specific destinations and measurement across calls, forms, and appointments.
06
Ongoing optimization and reporting
Budgets, bids, audiences, placements, search terms, and channel-level performance.
Team
We are a small team
that owns the work.
Growdent is a focused team of strategists, PPC experts, SEO specialists, and creatives who work directly on your account.
Art Zabalov
Strategist, CEO
Strategy, positioning, and patient acquisition.
Jake Wieczorek
PPC lead
Paid strategy, analytics, and testing.
Alexa Vascautan
PPC specialist
Paid advertising and campaign management.
Alina Mulear
Graphic designer
Creative, websites, and patient-facing design.
hipaa compliance
HIPAA compliance stays part of the strategy.
Dental marketing has to be careful with patient data, tracking, reporting, and communication, so we structure campaigns with HIPAA requirements and healthcare privacy standards in mind.
HIPAA-certified team
Our specialists complete yearly HIPAA certification for marketing and sensitive data handling.
BAA available when needed
When needed, we can sign a Business Associate Agreement with clients.
Privacy-aware reporting
We structure reporting to avoid unnecessary exposure of sensitive patient information.
Not advertising yet?
Schedule a Growth Session to review the opportunity in your market.
We’ll review your current marketing.
We’ll discuss your goals and capacity.
We’ll identify the biggest growth opportunities.
We’ll explain what we would do first.
We’ll tell you if we are the right fit.
FAQ
Questions dentists ask about Microsoft Ads.
- What are Microsoft Ads?
Microsoft Ads are paid campaigns that can appear across Microsoft-powered search experiences and partner placements.
- Are Microsoft Ads the same as Bing Ads?
Bing Ads was renamed Microsoft Advertising. People still commonly use both names.
- Should dentists use Microsoft Ads instead of Google Ads?
Usually not instead of Google. It is generally best used to extend a search strategy that already has proven treatments and landing pages.
- Can Google Ads campaigns be imported?
Yes, but the imported settings still need to be reviewed and adapted. A direct copy should not be left unattended.
- Is Microsoft Ads cheaper than Google Ads?
Costs can differ by market and keyword, but lower click costs do not automatically mean better patients. We compare booked-patient value, not CPC alone.
- What is your recommended budget for Microsoft Ads?
The budget depends on available search volume and existing Google results.
Our recommended minimum budget for dental Microsoft Ads is $500/month. However, we avoid dividing a small search budget across too many platforms.
- How do you track performance?
We track calls, forms, booking actions, and appointments where possible, then compare Microsoft with the rest of the search program.
- Will I own my Microsoft Ads account?
Yes. Your practice retains ownership of the account, campaign history, and data.
- Are your Microsoft Ads campaigns HIPAA compliant?
Our team completes annual HIPAA certification for marketing and sensitive data handling.
We structure tracking and reporting with healthcare privacy requirements in mind and can sign a Business Associate Agreement when needed. The complete setup also depends on the website, forms, phone systems, and software used by your practice.