Website case study
A new website for a dental practice with 120 years of history
Yass Valley Dental has been part of its community since 1903.
Today, the practice operates across Yass and Murrumbateman, invests heavily in modern dental technology, and has ambitious plans for growth.
But that was not the impression its website created.
The old Wix site positioned Yass Valley Dental much closer to a traditional country practice than the modern dental brand Dr. Daniel Yang was building. It lacked refinement, gave individual treatments little room to communicate their value, and provided a weak foundation for search, advertising, and future expansion.
The project therefore started with a bigger question than what the new website should look like.
How should a dental practice with more than a century of history present itself when its ambitions, technology, and patient experience are firmly contemporary?
Our answer became the foundation for the new Yass Valley Dental identity online.
We developed a restrained visual direction influenced by Scandinavian design, Apple, and Bang & Olufsen. We helped plan new photography and video around the practice, its people, and its technology. Then we translated that direction into a new website designed around patient trust, treatment discovery, bookings, search visibility, and future growth.
The result was not simply a redesign.
It gave Yass Valley Dental a digital presence built around the kind of practice it wants to become.
The challenge
The previous Wix website felt dated and no longer matched the practice’s technology, services, or ambitions.
Yass Valley Dental wanted something more refined and minimal, with inspiration from Apple, Bang & Olufsen, and Scandinavian design.
The creative direction
We built the new visual direction around clean layouts, strong typography, generous spacing, and professional photography.
With our guidance, the practice also produced a new library of photography and video showing the team, locations, and technology.
The website
We designed and developed the new site in WordPress using Bricks.
The experience was rebuilt across desktop and mobile, with clearer navigation, dedicated treatment pages, online booking, callback forms, location pages, and campaign landing pages.
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Built for Search
We created a new SEO structure around the services and locations Yass Valley Dental wanted to grow.
Individual treatments received dedicated pages, while Yass and Murrumbateman each gained their own location content.
This gives search engines clearer information about what the practice does and where it operates.
Built to convert
Conversion rate optimization shaped the site structure, calls to action, and mobile experience.
We added online booking, callback forms, reviews, before and after sliders, and other trust signals to make it easier for patients to take the next step.
We also redesigned the mobile experience around these actions rather than simply adapting the desktop layout.
Tracking everything that matters
The previous website had no reliable conversion tracking.
As part of the rebuild, we implemented analytics, conversion tracking, and call tracking so Yass Valley Dental could measure bookings, enquiries, phone calls, and other important interactions.
More than a launch
The initial website was completed in under two months.
Since launch, we have continued adding new treatment pages, landing pages, SEO improvements, and features as the practice has grown.
Our work has also expanded into Google Ads and Meta Ads, using the website as the foundation for patient acquisition campaigns.
The result
Yass Valley Dental now has a website that better matches the direction of the practice and gives its marketing room to grow.