Dental marketing case study
Yass Valley Dental is a two-location dental practice serving the communities of Yass and Murrumbateman.
The practice has been part of the region since 1903 and today combines more than 120 years of history with modern dental technology and ambitious plans for growth.
But that was not the impression its website created.
The old Wix site positioned Yass Valley Dental much closer to a traditional country practice than the modern dental brand Dr. Daniel Yang was building. It gave individual treatments little room to communicate their value, had no reliable tracking, and provided a weak foundation for search and advertising.
So the website came first. We rebuilt it in 7 weeks with a new SEO structure and tracking, then used it as the base for Google Ads, Meta Ads, and a dedicated implant campaign.
Our answer became the foundation for the new Yass Valley Dental identity online.
We developed a restrained visual direction influenced by Scandinavian design, Apple, and Bang & Olufsen. We helped plan new photography and video around the practice, its people, and its technology. Then we translated that direction into a new website designed around patient trust, treatment discovery, bookings, search visibility, and future growth.
The result was not simply a redesign.
It gave Yass Valley Dental a digital presence built around the kind of practice it wants to become.
The challenge
The previous Wix website felt dated and no longer matched the practice’s technology, services, or ambitions.
The project therefore started with a bigger question than what the new website should look like.
How should a dental practice with more than a century of history present itself when its ambitions, technology, and patient experience are firmly contemporary?
The creative direction
Yass Valley Dental wanted something more refined and minimal. We developed a visual direction influenced by Scandinavian design, Apple, and Bang & Olufsen, built around clean layouts, strong typography, generous spacing, and professional photography.
With our guidance, the practice also produced a new library of photography and video showing the team, locations, and technology.
"They didn't just rebuild it. They really took the time to understand our brand, our history, and what makes our practice unique."
Director, Yass Valley Dental
The website
We designed and developed the new site in WordPress using Bricks.
The experience was rebuilt across desktop and mobile, with clearer navigation, dedicated treatment pages, online booking, callback forms, location pages, and campaign landing pages.
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Built for Search
We created a new SEO structure around the services and locations Yass Valley Dental wanted to grow.
Individual treatments received dedicated pages, while Yass and Murrumbateman each gained their own location content.
This gives search engines and AI search tools clearer information about what the practice does and where it operates.
Built to convert
Conversion rate optimization shaped the site structure, calls to action, and mobile experience.
We added online booking, callback forms, before and after sliders, and other trust signals to make it easier for patients to take the next step.
We also redesigned the mobile experience around these actions rather than simply adapting the desktop layout.
Tracking everything that matters
The previous website had no reliable conversion tracking.
As part of the rebuild, we implemented analytics, conversion tracking, and call tracking so Yass Valley Dental could measure bookings, inquiries, phone calls, and other important interactions.
It also meant that when the ads launched, we could see which campaigns led to appointments.
More than a launch
The initial website was completed in 7 weeks.
Since launch, we have continued adding new treatment pages, landing pages, SEO improvements, and features as the practice has grown.
The website also became the foundation for everything that followed.
Google Ads and Meta Ads
Once the website and tracking were in place, we launched Google Ads, using the new treatment and landing pages as the destination for each campaign.
As the results came in, we kept refining the strategy and more recently added Meta Ads.
"Since launching, these campaigns have contributed over 200 appointments, which gave us confidence that we are really heading in the right direction."
Director, Yass Valley Dental
A dedicated system for implants
As we continued working together, the strategy became more focused on specific areas of growth. One of those was implants.
"Growdent has helped build a dedicated implant acquisition system with a constant stream of implant-specific ads, a purpose-built landing page, and ongoing optimization based on how patients are actually responding to the ads."
Director, Yass Valley Dental
The result
Yass Valley Dental now has a website that matches the direction of the practice, a clear view of what its marketing produces, and campaigns built around the treatments it wants to grow.