The Challenge: Scaling patient acquisition in a competitive market

Swish Dental, a leading Central Texas dental group with 17 locations across Austin and Houston, had strong brand recognition but faced increasing challenges in patient acquisition. The marketing team needed a trusted partner to take ownership of their advertising strategy and drive sustainable growth across Google, Facebook, and Bing Ads —without compromising on compliance.

Their key challenges included:

• Needed a trusted partner – marketing efforts lacked a clear, strategic growth plan.
• Struggled to scale – a competitive market made attracting the right patients at scale harder.
• Lack of visibility & tracking – needed smarter data insights to drive real patient growth.
• Too many moving parts – required a marketing partner to take ownership, not just execute.

With aggressive revenue targets and expansion to new locations, Swish Dental needed a marketing approach that was scalable, efficient, HIPAA-compliant, and performance-driven.

Strategic Action: Partnering with Growdent

After evaluating other marketing agencies, Swish Dental partnered with Growdent—a marketing expert known for strategic ad management, data-driven decision-making, and HIPAA-certified marketing for dental practices.

We implemented a full-funnel strategy to improve ad efficiency, enhance creative testing, and scale campaigns across multiple platforms.

Key actions included:

• Rebuilt tracking and reporting – implemented HIPAA-compliant tracking for accurate conversion reporting.
• Redesigned ad strategy for a competitive market – restructured Google and Facebook Ads to attract high-value patients.
• Took full ownership of marketing execution – managed strategy, ad spend, and campaign growth.
• Ran over 50 A/B tests and tested over 1000 ad creatives.

Results: Increased patient bookings and revenue growth

With Growdent’s strategy and execution, Swish Dental saw significant improvements in patient acquisition and revenue growth:

• 54% increase in appointment bookings – Google Ads expansion led to a dramatic rise in new patient appointments.
• 32% decrease in cost per acquisition – Facebook Ads testing and refinement led to a significant decrease in overall CPA.
• 57% revenue growth – A strategic approach to scaling ad spend fueled long-term success.
• 30% more monthly new patients – Optimized targeting attracted the right patients more efficiently.
• 4 new locations added – Supported launch campaigns for 4 new locations and ensured their growth.